„Communication is strategic, provided that it is perfectly consistent with the company’s mission, vision and values, and is able to improve the company’s strategic positioning and increase its competitiveness.”
(Financial Times)
INCREASING THE EFFICIENCY OF INTERNAL OPERATIONS
Does every co-worker think of the same thing when the group leader mentions certain goals in the meeting? Or does it mean something different to each one? Are there those for whom everything is clear, whilst others are simply waiting to move on to the next point, as this doesn’t affect them at all? When a leader convenes his/her people, or gives one of them an instruction, it is essential that they speak the same language. Those addressed are affected by the matter or issue in question. If an employee feels differently, the relationship with them is broken, there is no reception.
By establishing strategic communication, one of our goals is for the company to operate successfully and efficiently, expressing its core interests and values, what the company’s strategy entails, and relaying all this to each employee at every level of the firm. This is a multifaceted task, through which we can strengthen consensus within the organisation and commitment to the firm, with the ultimate goal of improving the company’s strategic positioning and competitiveness. Because there is transmission and there is reception. Everything is clear and unequivocal and involves the entire organisation.
To do this, the „nurturing” of a resilient leadership is essential, who are open to continuous change and development in the interests of the company, riding the waves of the ever-changing economic, technological and market conditions.
INCREASING THE EFFICIENCY OF EXTERNAL COMMUNICATION
By establishing strategic communication, our further goal is to reposition the company. In doing so, we establish leadership consensus on goals, missions and future vision, we carry out strategic communication processes within the company, and then beyond it too, to the market, partners, target groups, clients and consumers.
We keep all necessary changes in hand, be they a new image, formulating new messages and delivering those to target groups, using new marketing tools or even the establishment of a new supplier network. Anything that supports the success of the company at the level of communication.